Joico Color Butter 

Introducing NEW Color Intensity Color Butter...brilliant, ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up.

• Parched strands become completely quenched, gloriously glossy, and silky to the touch; that's because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz free and amazingly responsive to styling.
• The possibilities are endless.
• Color Butter offers a rich-yet-weightless treatment that gives you the pop of a temporary color with intense conditioning benefits.